On Wednesday We………Wear Pink!

    On Wednesday We ………….Wear Pink!

    I know that we, at THG, say this a lot but this week, we are not paying homage to “Mean Girls” but to Breast Cancer Awareness.

    Every month, but this month in particular, you can find the pink ribbon symbolizing Breast Cancer Awareness on everything from yogurt to clothing to cars.  This ribbon is a global symbol.  But, how did this get started?  Why a ribbon?  Why pink?

    The story of the pink ribbon begins with the use of ribbons to bring awareness to a situation, for example, tying a yellow ribbon around a tree, to the handing out pink ribbons at the Susan G. Komen – Race for a Cure events.  But it wasn’t until 1992, when Estee Lauder’s Evelyn Lauder agreed to put the ribbon on every cosmetics counter across the country, that this became the globally recognized symbol that it is today.  (For a full history, check out this link “Think Before You Pink”).

    But why this pink?

    According to Margaret Welch, director of the Color Association of the United States, “Pink is the quintessential female color.  The profile on pink is playful, life-affirming. We have studies as to its calming effect, its quieting effect, its lessening of stress. [Pastel pink] is a shade known to be health-giving; that’s why we have expressions like ‘in the pink.’ You can’t say a bad thing about it.”

    So every time you slip into your favorite pink, enjoy how it makes you feel, but remeber the reason that we wear pink this Wednesday, this week and this month.  To remind us to take care of ourselves, take preventative steps and to support the ongoing movement to find a cure for Breast Cancer.


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